Quality Customer Service Imperative to Customer Retention in Ed Tech Market

Posted on May 20, 2013 by Administrator

Even a little improvement in customer service can impact your bottom line, said Connie Schofer (VP Sales and Outreach) and Kelly Stewart (Senior Director of Marketing) from MMS Education.  During their AEP Master Class webinar Why Customer Service is Critical in the Ed Tech Market, they reminded attendees it costs more money to make a new client than to serve an existing customer. Schofer and Stewart’s presentation outlined steps for developing a customer service strategy and hiring successful customer service representatives, but, most important, they emphasized the need to develop metrics to assess the results of your plan.  Continue reading →

Posted in Business of Publishing, Customer Service, Educational Technology, Master Class | Leave a comment

Curriculum at a Crossroads

Posted on May 16, 2013 by Administrator

The Talent Development Scholarship Program from AEP, supported by Jim McVety of First Step Advisors, helps professionals new to the educational resource community learn, grow, and network at one of the industry’s most important events. Winners receive a full pass to the Content in Context (CIC) conference, as well as guided networking provided by veteran industry members. Before and after the CIC, scholarship winners will contribute articles to Educational Publishing.

Here, scholarship winner Ryan Bubalo, Director of of Curriculum and Implementation for StudySync, discusses his goal to become more knowledgable about the intersection between content and technology. Continue reading →

Posted in AEP News, Business of Publishing, Content in Context, Educational Technology, Product Development | Leave a comment

CIC Focuses on Intersection of Quality Content and Technology in a Global Market

Posted on May 14, 2013 by Administrator

Susan Fletcher, Director of Programs for AEP, and Michael Jay, President of Educational Systemics and Co-Chair of the CIC Committee, appeared on Education Talk Radio with host Larry Jacobs to discuss how the Content in Context conference assists learning resource developers with navigating the changing education market. The CIC offers publishers “a chance to step away from the immediacy of their businesses and meet with peers and colleagues to reflect on industry trends and challenges,” said Michael Jay. “It’s an opportunity for professional development and connectedness.” Continue reading →

Posted in AEP Awards, AEP News, Business of Publishing, Content in Context, Educational Technology, International Opportunities, Learning Resource Metadata Initiative, Product Development | Leave a comment

House Education Committee Hearing Renews Call for Local Control

Posted on May 14, 2013 by Administrator

The House Committee on Education and the Workforce held a hearing on May 7, “Raising the Bar: Exploring State and Local Efforts to Improve Accountability.” Chairman Kline (R-MN) outlined his four goals: Continue reading →

Posted in Business of Publishing, ESEA, Government Relations | Leave a comment

São Paulo’s $2.73 Billion RFP (Yes, It’s a “B”) and Other Alluring Brazilian Educational ICT Numbers By Dr. Nelson Heller

Posted on May 10, 2013 by Administrator

At the 2013 Content in Context conference, presented by AEP and AAP, the Global Markets Forum will explore strategies for success in the international learning resources market. Here, Dr. Nelson Heller, President of The HellerResults Group and an AEP member, reports on opportunities in Brazil and why it is a growing education powerhouse. Continue reading →

Posted in Business of Publishing, Funding, International Opportunities | Leave a comment