Association of Educational Publishers, Association of American Publishers to Merge

Posted on May 20, 2013 by Administrator

The Association of Educational Publishers and the Association of American Publishers are pleased to announce an agreement to merge, combining AEP’s quality programming and professional development with AAP’s public policy advocacy to provide the strongest services for the preK-12 education publishing industry in a rapidly changing environment. Continue reading →

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Content and Connections in the Learning Resource Industry

Posted on May 23, 2013 by Administrator

The Talent Development Scholarship Program from AEP, supported by Jim McVety of First Step Advisors, helps professionals new to the educational resource community learn, grow, and network at one of the industry’s most important events. Winners receive a full pass to the Content in Context (CIC) conference, as well as guided networking provided by veteran industry members. Before and after the CIC, scholarship winners will contribute articles to Educational Publishing.

Here, scholarship winner Lauren Baker, Assistant Editor for NAEYC, talks about the various duties her job entails and how important it is to connect with other members of the learning resource industry and talk about issues in education and publishing. Continue reading →

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SETDA Report Calls for Transforming Data into Information

Posted on May 21, 2013 by Administrator

BYOD doesn’t just stand for “Bring Your Own Device”—in the education world it could also mean “Bring Your Own Data.” While digital tools and new assessments provide myriad opportunities for educators to collect data on students, at AEP’s 2012 CEO Roundtable Big Data Leadership Day the speakers talked about the difficulty of sifting through the variety of input received and the time needed to make sense of the results. A new report from SETDA, “Transforming Data to Information in Service of Learning,” examines the influx of data and why technical interoperability initiatives are imperative to turning data  into useful information that can inform and enhance student learning. Continue reading →

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Quality Customer Service Imperative to Customer Retention in Ed Tech Market

Posted on May 20, 2013 by Administrator

Even a little improvement in customer service can impact your bottom line, said Connie Schofer (VP Sales and Outreach) and Kelly Stewart (Senior Director of Marketing) from MMS Education.  During their AEP Master Class webinar Why Customer Service is Critical in the Ed Tech Market, they reminded attendees it costs more money to make a new client than to serve an existing customer. Schofer and Stewart’s presentation outlined steps for developing a customer service strategy and hiring successful customer service representatives, but, most important, they emphasized the need to develop metrics to assess the results of your plan.  Continue reading →

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Curriculum at a Crossroads

Posted on May 16, 2013 by Administrator

The Talent Development Scholarship Program from AEP, supported by Jim McVety of First Step Advisors, helps professionals new to the educational resource community learn, grow, and network at one of the industry’s most important events. Winners receive a full pass to the Content in Context (CIC) conference, as well as guided networking provided by veteran industry members. Before and after the CIC, scholarship winners will contribute articles to Educational Publishing.

Here, scholarship winner Ryan Bubalo, Director of of Curriculum and Implementation for StudySync, discusses his goal to become more knowledgable about the intersection between content and technology. Continue reading →

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