AEP Membership Votes ‘Yes’ to Proposed Merger with AAP School Division

Posted on June 5, 2013 by Administrator

At their 2013 Annual Meeting, members of the Association of Educational Publishers (AEP) unanimously approved the motion proposing that AEP merge with the School Division of the Association of American Publishers (AAP). Continue reading →

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States Spend Cautiously Despite Economic Recovery

Posted on June 18, 2013 by Administrator

The National Association of State Budget Officers (NASBO) and the National Governors Association (NGA) have released the Fiscal Survey of the States, 2013. The report shows that while states are beginning to recovery, the state legislatures may not trust the recovery. Forty-two governors are recommending higher spending levels in 2014 compared to 2013. However, the authors say, “additional budget dollars remain scarce and new spending priorities are likely to be curtailed by health care related expenditures and future health care spending demands.” Continue reading →

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The Power of the Authentic, Informal Voice in Marketing (CIC Snapshot)

Posted on June 18, 2013 by Administrator

Toby Fallsgraff, a Director on the Obama for America campaign, talked to 2013 Content in Context attendees about strategies his team used to reach voters. Just like in all email campaigns, the first task was the most difficult–getting voter to open the message. Through test, segmenting, and a lot of data analysis, they discovered that people respond to messages that reflect every day conversation. Fallsgraff and his fellow panelists on the session What’s Keeping Your Marketers Up at Night? agreed that marketers need to let go of control of the conversation. Continue reading →

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Parenting in the Age of Digital Technology – an Interview with Vicky Rideout

Posted on June 17, 2013 by Administrator

Parenting in the Age of Digital Technology, a new report from the Center on Media and Human Development at Northwestern University, examines how parents are incorporating old and new digital into their family lives and parenting practices. Scott Traylor, CEO of 360KID and an AEP board member, caught up with report co-author Vicky Rideout to discuss the findings and what research needs to be done next regarding parents and children. Watch his video and learn about the three different kinds of parents identified in the report (media centric, media moderate, and media light), the pass-back effect, and the potential impact on children. Continue reading →

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Observations from the CIC – What’s Next for the Learning Resource Industry?

Posted on June 17, 2013 by Administrator

The Talent Development Scholarship Program from AEP, supported by Jim McVety of First Step Advisors, helps professionals new to the educational resource community learn, grow, and network at one of the industry’s most important events. Winners receive a full pass to the Content in Context (CIC) conference, as well as guided networking provided by veteran industry members. Before and after the CIC, scholarship winners will contribute articles to Educational Publishing.

Here, scholarship winner Ryan Bubalo, Director of of Curriculum and Implementation for StudySync, offers his observations on the key ideas from the 2013 CIC and what’s next for him and his company. Continue reading →

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CIC Showed Challenges and Opportunities for an Industry in Flux

Posted on June 14, 2013 by Administrator

The Talent Development Scholarship Program from AEP, supported by Jim McVety of First Step Advisors, helps professionals new to the educational resource community learn, grow, and network at one of the industry’s most important events. Winners receive a full pass to the Content in Context (CIC) conference, as well as guided networking provided by veteran industry members. Before and after the CIC scholarship winners will contribute articles to Educational Publishing.

Here, scholarship winner Tanya Rosbash, Consultant for Education Growth Advisors, reflects on the forces affecting the learning resource industry. Continue reading →

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