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Below
you'll find slides, PDFs, and audio recordings for
sessions from the 2009 AEP Summit. Please
note that some speakers have chosen not to make their presentations
available, and some sessions did not have presentation files
to accompany their sessions. We have posted all the material
we have on this page.
Downloading
audio files:
Clicking the link to the file will result
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and media player. If
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that says "Save" or "Download" the linked file.
Pre-Summit Webinar
Publishing
in the World of Free - Do Educators Get What They Pay
For?
Wednesday,
May 27, 2009
Sheryl Abshire,
Ph. D.
Chief Technology Officer
Calcasieu Parish Public Schools (LA)
John
A. Vaille, Ed.D.
Chief Technology Officer
Lake Washington School District (WA)
Video: Do
Educators Get What They Pay For?
AEP
and Follett Digital Resources presented the educator's
perspective on free vs. paid digital content usage. Topics
covered included:
- The current
percentage of digital usage for curriculum purposes in
their respective districts
- Of
that percentage, what is “free” (available
on the Internet) and what is purchased from a publisher
- Their
predictions on whether this will change
- Who decides in
each district what is used for curriculum support from
the Internet
- Barriers or
issues specific to instructional content that impact digital
usage
Workshops
Fast,
Cheap and Under Control: Creating and Managing a Digital Media
Publishing System in Three Hours or Less
Wednesday, June 10, 2009
1:30 - 5:00 p.m.
Tim Frick,
Mightybytes
Adobe
PDF: Fast,
Cheap, and Under Control
Need to publish your content online quickly and for free?
This three-hour workshop showed attendees how to achieve
digital publishing success with a series of lectures, discussions,
and hands-on exercises built around a digital publishing
workflow that incorporates free or open-source tools for
content deployment and distribution. The course included
a general overview of media formats, a discussion of blogs
and how to configure them to instantaneously publish a variety
of media types, and a breakdown of social media tools you
can use to distribute your content to millions of users with
just a few clicks.
International
CEO Roundtable
Wednesday, June 10, 2009
1:30 - 5:00 p.m.
Seth Russo, Edureach International
Consulting LLC (Moderator)
Lewis Bronze, Espresso Education
Artur Dyro, Young Digital
Planet SA
Sameer Shariff, Impelsys
Powerpoints:
In any language, "Free"
is a powerful word. At this special international edition
of AEP's highly popular CEO Roundtable series, attendees
found out how companies from around the world are both
competing against and taking advantage of the power of
free content.
General
Sessions
2020
Forecast: Creating the Future of Learning
Thursday, June 11, 2009
9:00 - 10:30 am
Bernice Stafford,
Evans Newton Incorporated (Moderator)
Monica Martinez,
KnowledgeWorks Foundation
Powerpoint:
2020 Forecast: Creating the Future of Learning
Audiocast:
2020
Forecast: Creating the Future of Learning
During
this thought-provoking discussion
about the future of education, Monica Martinez of
KnowledgeWorks Foundation explained how the most vibrant
innovations in teaching and learning over the next decade
will happen outside traditional institutions in places
you'd least expect.
Learning
in the World of Free
Thursday, June 11, 2009
11:00 am - 12:30 pm
Suzanne Barchers, Ed.D.,
Author & Consultant (Moderator)
Lawrence Lezotte, PhD,
Effective Schools Products, Ltd.
Margery Mayer, Scholastic
Inc.
Kimberly Worthy, 2009 DC
Teacher of the Year, Howard University Middle School of Mathematics
and Science
Adobe PDF: Effective
Schools: Past, Present, and Future,
Lawrence Lezotte, Ph.D.
Audiocast: Learning
in the World of Free
In
the midst of shifting business models, a revolution in distribution,
and today's challenging economic climate, this panel of education
experts reminded attendees to keep their eye on the ultimate
goal--helping teachers teach and students learn.
Economic
Forecast for the Education Market
Friday, June 12, 2009
9:00 - 10:30 am
Mark Stevens, NEA Member
Benefits (Moderator)
Dr. Richard Sims, National
Education Association
Adobe PDF: Economic
Forecast for the Education Market
Audiocast: Economic Forecast for the Education Market
These
days, you don't need Jon Stewart or Jim Kramer to tell you
our nation's economy is struggling. American businesses are
in dire need of expert advice on how to survive in these
turbulent times, in which every decision could have long
term ripple effects, because the economy is on everyone's
mind.
The stimulus bill has got everyone talking and looking for
answers. The educational publishing industry is in a unique
position to see direct and immediate positive effects, but
you need to know where to look and how to understand latest
data, trends, and legislative guidelines and how the new economics
of the 21st Century are going to work.
AEP invited the Chief Economist from the National Education
Association, Dr. Richard Sims, to lead the session on economic
outlook at this year's Summit. An in-depth discussion and
extensive Q&A session combined for a timely, informational,
and forward-looking presentation from the foremost expert
on education and the economy.
Learning
Platforms for the 21st Century and Beyond
Friday, June 12, 2009
2:15 - 3:45 pm
Frank Catalano, Intrinsic
Strategy (Moderator)
Jeff Keltner,
Google
Laura
Porco, Amazon.com
Michael Riordan,
Open Publishing Lab at Rochester Institute of Technology
Audiocast:
Learning
Platforms for the 21st Century and Beyond
With
2010 just around the corner and the 10th anniversary
of the iPod (2011) not far behind, anyone in the business
of content should be thinking in terms of platforms--and
not just those that already exist.
The
Summit's closing keynote session will feature representatives
from groups on the cutting edge of platform development:
Google’s Application
Division, Amazon’s Kindle Book division, and the Open
Publishing Laboratory at the Rochester Institute of Technology.
The town hall-style discussion will focus on the impact of
today's and tomorrow's technologies in the classroom and
how this should factor into your product development--starting
yesterday.
Curriculum
How
Fair Use Enables Media Literacy to Thrive
Thursday, June 11, 2009
2:15 - 3:30 pm
Renee Hobbs, Temple University
Media Education Lab
Peter Jaszi, Washington College
of Law, American University
No presentation files available
Media
literacy educators use excerpts from movies, advertising,
TV shows, music, websites, and digital media to promote
critical thinking and communication skills. With children
growing up online, these 21st Century literacy skills are
more important than ever before, but few educational publishers
have created media literacy curriculum materials, even though
it is mandated in 49 of 50 states. For both educators and
publishers, fear of copyright infringement has interfered
with the development of the field. A better understanding
of copyright and fair use can help to clarify the copyright
confusion that is endemic among K-12 educators. Learn how
fair use also enables educational publishers to make innovative
use of copyrighted materials in their own creative work.
A
Teacher in the Trenches: A Firsthand Account of
Using Free in the Classroom
Thursday, June 11, 2009
4:00 - 5:15 pm
John Seelke,
III, McKinley Technology High School
Powerpoint: A
Teacher in the Trenches: A Firsthand Account of Using
Free in the Classroom
As a high school math teacher in
a local DC public school, Seelke constantly relies on multiple
resources to engage his students. During this session, participants
heard:
-
Examples of how he currently uses
textbooks and other technology resources provided by publishers;
-
A candid perspective on how he
uses web resources (include user-created resources) to
supplement the curriculum, including showing examples
of free-source user-created materials that are very similar
to costly materials from publishers; and
-
Ways in which publishers can modify
their "sales pitch" to include more web-based
materials that would attract teachers to educational publishers.
Virtual
Pre-K: A Case Study of Multimedia Opportunities in Early Childhood
Education
Friday, June 12, 2009
11:00 am - 12:15 pm
Alicia Narvaez, Chicago
Public Schools
Adobe PDF: Virtual
Pre-K: A Case Study of Multimedia Opportunities in
Early Childhood Education
Developed by a team of master preschool
teachers from the Chicago Public Schools, Virtual Pre-K (VPK)
is an early childhood resource for educators, child care providers,
community members and families that connect early learning
from the classroom to the home and community. Learn about
this school readiness resource, which is being adopted nationwide,
that contains standards-aligned themes in English and Spanish,
video modeling of developmentally appropriate activities,
lesson plans, home activity cards, and a website of resources
and support (www.virtualpre-k.org).
Innovation
75 Ways
to Use Social Networking Sites in Educational Publishing
Thursday, June 11, 2009
2:15 - 3:30 pm
Doug
Kolmar, Marketing Consultant
Andrew Pass, Pass-Ed
Lisa Schmucki,
edWeb LLC
Powerpoint: 75
Ways to Use Social Networking Sites in Educational
Publishing
During his successful campaign, President
Barack Obama set incredible fundraising records by taking
advantage of Web 2.0 tools available on social networking
platforms. You can take advantage of these same tools to
earn record profit and to engage hard-to-reach students in
the teaching and learning process. This panel presented 75
strategies for effectively using social networking sites
throughout the multi-faceted educational publishing industry.
Publishers,
Developers, and School Districts: Change Agents in Transformation
Thursday, June 11, 2009
4:00 - 5:15 pm
Randi Brill, Quarasan
Keith Garton, Garton Media
Strategy
Powerpoint:
Publishers,
Developers, and School Districts: Change Agents in
Transformation
Today, educators, developers, and
publishers are expected to add much more value than ever
before--and many are poised to do just that--but don't know
where to begin. Our industry does not have time to "practice" what
our future looks like. We will make many mistakes if we
expect that "old solutions" will work going forward.
Changing times mean it's time for change--now. Attendees
learned take-away actions that
industry professionals of all types must begin to apply to
ensure their relationships, strategies, and results are geared
to vital 21st Century product development demands.
Mining
Social Media For Market Intelligence
Friday, June 12, 2009
11:00 am - 12:15 pm
Janet Eden-Harris,
J.D. Power and Associates
Powerpoint: Mining
Social Media for Market Intelligence
"[I]t's
as if a universe of focus groups is forming online. Tens
of millions of people participate. Many write copiously.
And from a marketer's point of view, many are gloriously
indiscreet about practically everything."
- Stephen Baker, The Numerati
Most--if
not all--companies in the 21st Century will include social
media as part of their marketing mix. However, the value of
blogs, wikis, Facebook, LinkedIn, and Twitter (et al) goes
beyond just having a presence. Valuable and actionable insights
can be drawn from the conversations going on online, and not
just on your own sites. Attendees of this session will learn
about product tribes, analysis, and market segmentation through
examples from the automotive, insurance, and other corporate
industries.
Opportunities
Free
For All: Free Resources Every Publisher Should Know About
Thursday, June 11, 2009
2:15 - 3:30 pm
Corinne Burton, Shell Education
Kati Elliott, KEH Communications
Joel Petersen, Thinkronize
Inc.
Powerpoints:
Hear about free marketing,
sales, and public relations/communication resources that
are available to educational publishers and how to best
put them into action.
Education
Investment and the Economic Recovery
Thursday, June 11, 2009
4:00 - 5:15 pm
Sally Shake, Education Legislative
Services, Inc.
No presentation files available
In
his April "House
Upon a Rock"
speech, President Obama listed investments in education only
behind Wall Street reform as factors foundational to US
economic recovery. In this session, AEP’s legislative
consultant Sally Shake, President, Education Legislative
Services, Inc., will highlight the links between reauthorization
of the Elementary and Secondary Education Act (No Child
Left Behind) and restoring America’s competitiveness
in the world. Included will be updates on the implementation
of the American Reinvestment and Recovery Act (ARRA) and
the proposed federal funding for the school year 2010-11.
Participants will leave with a clear idea of some issues
and themes at the center of discussion on Capitol Hill,
the Department of Education and the White House.
The
Money's Not Free—What the Feds Will Expect for New
ESEA Funding
Friday, June 12, 2009
11:00 am - 12:15 pm
Kevin McAliley, Strategy
Consultant (Moderator)
Daniel
A. Domenech, AASA
Patricia Johnson, U.S. Department of Education, Office of
Elementary and Secondary Education
Tom
Zembar, NEA Senior Policy Analyst
Powerpoints:
At the same time
that the recession is causing huge budget cuts at state and
local levels, the record federal stimulus is beginning to
flow down from the feds to the states and districts. Veteran
industry executive Kevin McAliley hosted a panel of federal,
state and local experts. Topics covered included what the
feds will expect, when the money will flow and how much will
be available for instructional materials for the remainder
of 2009
and over the next few years.
Additional
Events
2009
Beacon Awards Luncheon, sponsored by MDR
Friday, June 12, 2009
12:30 –2:00 pm
Featured speaker:
Joe Rospars, Founding Partner,
Blue State Digital
No presentation files available
This luncheon celebrated the
unsung heroes of the marketing departments and firms that
serve the educational resource industry, and featured an
exclusive address from Joe Rospars of Blue State Digital,
New Media Director on Barack Obama's presidential campaign.
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